On the Google SERP , a title is assessed in pixels and not in characters . It has now been quite some time that the information is incorporated by SEOs . She is a little less by the general French public, and the most downloaded of the most used CMS Web SEO plugins do not really help (you recognized WordPress and its plugins WordPress SEO by Yoast and All in One SEO ) . These provide information indeed a number of characters to their users ( different information of a plugin to another as well) . The approach may be relevant for example in the USA is more scattered or engine market research maybe with link building software, information and includes all engines, but it is risky because it does not sufficiently take into account the global leader Google. The purpose of allowing the title to be entirely displayed in search results is then not often respected. In France , or Google accounts for more than 91% market share , rely on these plugins is almost unthinkable.
This is where Screaming Frog SEO Spider. The famous crawler site since its last update offers sorting and analysis of titles according to their size in pixels. The last update of the Google SERP authorizes effect according to the calculations of the team behind the software a maximum width of 512 pixels. Other tools can simulate a title in the Google SERP , but the advantage of Screaming Frog , in addition to being up to date, is to provide an analysis and sorting for a really fast optimization of all your system titles .
To do this, simply go to the ” Page Titles ” link building software tab and select the ” Over 512 Pixels” filter. It is also possible to select any page and select the bottom of the window ” SERP Snippet ” software to get all the information about the title and meta description of your page. The free version of Screaming Frog SEO will already meet the needs of the majority of webmasters.
This bolding bigger letters keywords highlighted increasing the pixel width of your title . It is therefore important to take a small safety margin on the announced limit of 512 pixels. A close title 500 pixels seems to be a good compromise. The titles are the most important elements of your pages , do not neglect it. A title that is displayed correctly in the SERP ( understand that is not truncated ) offers a better image to the user and potentially a higher CTR . In addition there is no need to stuff your title keywords , it is proven that the words present after the deadline for displaying the SERP have almost no impact on SEO.
The image serves the content that you deliver on your site. It is welcome to show your beauty and serves about dressing your pages. On link building app you can use it to guide the navigation from one place to another and facilitate the usability of the site. In SEO , the image is not interpreted by the search engines. So another visual aspect, SEOs do not spend much time on it . For information , only the alt attribute = ” text” is used to declare that the image is in the eyes of Google bots and others .
It is thin and not to neglect because users sometimes seek information , a product on Google picture. And here it is relevant to reference the images to come out at the top of searches . Basically the alt attribute = ‘ has been designed to provide a text alternative if for some reason your browser, loading the image could not be displayed. Its use also serves the visually impaired through a special software that can read the title attribute , then it would be hard to describe an image.
It is the same for search engines. They only read the editable text and alt attribute = ‘ is the only element that can serve the SEO of your pages.
In short , repeat the title of your page heading <h1> in the alt attribute = ” the first image that you insert . Take the title track <h2> for the second image and so on.
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